Fix-A-Fence LLC Marketing Material Idea's

One valuable take away from the continuing education class is value proposition. Being a specialty contractor options for opportunity are limited to one other related field trade.

So because I like to think I am good at formatting my own marketing materials I have created a Thank You card for customers. I am thinking about going one step further and making a bunch of t-shirts with the Fix-A-Fence LLC logo and give them to customers as a thank you gift. Then when things get really good here at Fix-A-Fence LLC I have already thought about coffee mugs with the logo and a few pictures of fence. If I really had the man power then the mugs would be personalized with the customers fence pictures.

Another valuable take away is graphing the companies gross profit margin. Where can I cut costs to improve the bottom line while keeping quality a high standard and pricing competitive and effective? This is just one of the many questions I will be asking myself as the days go by.

Posting and blogging are two of the biggest advertising features that can help any business if done on a consistent enough basis. That's how I have got the kind of stats I have gotten so far is by consistently posting and blogging. Of course there is the video campaign too.

They all play a major roll in today's market place on the internet. Especially when you only have three to five seconds to capture the attention of your target. Things to remember are make the subject line compelling with emotion and to capitalize each letter of every word even if the word is If. People really don't like to be shouted at and that is what you do when you capitalize every letter of every word. So set a web presence with little stuff like this.

So until next time keep smiling and dreaming big because all things are possible for those who believe.  

Fix-A-Fence LLC and Continuing Education

Last night I took a three hour class on High Impact Marketing as part of my continuing education to be a licensed contractor here in the State of Oregon.

There was a lot of great information that was laid out for a powerful marketing plan and strategy. Currently I have already implemented a lot of what was taught last night. As a matter of fact I believe that I was some sort of value and help to the rest of the class.

One thing for sure is that I need to get hooked up with some sort of networking organization that meets up every week for coffee and a chat about business. Sharing leads and referrals is a big part of growing any kind of business. Just as education is important being around people with like minds is just as important.

As you are well aware the internet is a huge factor in advertising from a soft sale to hard sale. The more trust you can create on the internet the better chances you will have at getting hired and that means getting paid in my book. As a result from my internet marketing, I believe mentioned in an earlier post, that the last several phone calls for estimates have been from Google search.

There are several traditional ways of marketing products, in the past and still today there are businesses that utilize yellow pages, The Oregonian, direct mail, signs and brochures. However with the shift in technology and thanks to the internet we now have at our disposal e-mail campaigns, spark interest with a web site, draw a following to a webinar, write fresh content on a blog such as this one, Facebook is a great social media service, and then there is the all so powerful Youtube videos that really help with the face to face advertising part of the sale, and then don't forget to keep people up to date with a tweet from time to time.

There are plenty more ways to market your product but the main thing is to get started.

Fix-A-Fence LLC Positions With Google On Four Pages

Moving forward into this year of 2012. The Google advertising campaign has resulted in quite a few phone calls for estimates that have turned into work orders. It has also brought other marketing companies to my phone as well. Just today I received a call from some kind of contractor web site that said he was only going to allow four contractors exclusive positions. He wanted to know if I would be one of them for $150.00 a month? He is not the only person that has called me trying to get me to give in to their method of attraction marketing.

Fix-A-Fence LLC is positioned with Google on four relative pages for fence estimates. That has all been from my own personal efforts. Now other people want me to pay them for something I have already done. Hmmm

As I have mentioned before the winter months are rather slow but this year so far has not been the case. However I would like to invite you to view a dream of mine that has become a sort of reality.

The Turf Byrd's

The Turf Byrd's Blog 

I have to keep myself as active as I can even during the busy months. The Turf Byrd's can and eventually will be the next novelty craze since those rocks.

People have asked me why build fence when I have such a great product to sell. Currently Fix-A-Fence LLC makes quite a bit more over the year than The Turf Byrd's  have.

The Turf Byrd's  craze really hasn't hit full speed yet. I am sure there are a few kinks to get out as with any other venture. The biggest kink has already been unraveled. One step at a time.

Target Marketing In Today's Fence Marketplace

One thing for sure is that the internet is not the only source for advertising in today's market place.

Today I received a call for a estimate from an advertisement that I put up on the bulletin board at the place I bank with. Kind of nice that they let members do that sort of stuff. And it is because of that reason that I have an estimate scheduled now.

Every estimate is a potential job that is swirling around in the sales funnel. Right now there isn't that many swirling around so chance of this one coming down the tube is pretty good. I will take a sharpened pencil with me.

So may I suggest if you have not already done so is to create a advertising flyer with tears off strips that have your company name and telephone number on it and ask to pin them up on the bulletin boards that you do business with. Word of mouth is a very powerful way of doing business.

Another way of advertising is target marketing. For instance I know that the weather is a factor when it comes to fences so when I am driving around in the neighborhoods I see fence damage I stop and put a door hanging advertisement on either the fence or the door to the fence of the property owner. I have gotten lots of estimates and jobs that way.

I have often told people I will pick shit with the chickens to stay in business and fortunately business has not come to that, however it has come to me creating and starting up http://theturfbyrds.com/ business. Of course this hasn't taken off yet but the sales have begun. Again by word of mouth currently and the web site out here in internet cyberspace. Visit the web site and place your order for a Turf Byrd.