Last night I took a three hour class on High Impact Marketing as part of my continuing education to be a licensed contractor here in the State of Oregon.
There was a lot of great information that was laid out for a powerful marketing plan and strategy. Currently I have already implemented a lot of what was taught last night. As a matter of fact I believe that I was some sort of value and help to the rest of the class.
One thing for sure is that I need to get hooked up with some sort of networking organization that meets up every week for coffee and a chat about business. Sharing leads and referrals is a big part of growing any kind of business. Just as education is important being around people with like minds is just as important.
As you are well aware the internet is a huge factor in advertising from a soft sale to hard sale. The more trust you can create on the internet the better chances you will have at getting hired and that means getting paid in my book. As a result from my internet marketing, I believe mentioned in an earlier post, that the last several phone calls for estimates have been from Google search.
There are several traditional ways of marketing products, in the past and still today there are businesses that utilize yellow pages, The Oregonian, direct mail, signs and brochures. However with the shift in technology and thanks to the internet we now have at our disposal e-mail campaigns, spark interest with a web site, draw a following to a webinar, write fresh content on a blog such as this one, Facebook is a great social media service, and then there is the all so powerful Youtube videos that really help with the face to face advertising part of the sale, and then don't forget to keep people up to date with a tweet from time to time.
There are plenty more ways to market your product but the main thing is to get started.
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