Returned today to the stomping grounds that began this fence company by stapling Fix-A-Fence LLC pull tag flyer's up on high foot traffic area phones poles. This is a simple but effective marketing concept. If you have the time and the talent to make a decent designed flyer with all of your business information it is well worth the pennies and time spent.
Publisher has some good tools to use in the flyer category and with clip art the flyer becomes a professional marketing tool in minutes. Cut along the lines to make the tags easily accessible for people to tear off. Make sure you have a decent staple gun and plenty of staples. Find a location near your place of business or where you would like to conduct some business and get started stapling the flyer's you created to all the phone poles in high traffic areas you can find.
There are the community bulletin boards and other businesses that allow this marketing tool to be placed on their bulletin boards. The response may be at a low capacity but still it is a great way to gain company recognition just by having been seen in so many different locations. This is just a very inexpensive way to market your business if you are willing to get out and gain that extra bit of exposure.
One thing I have told myself is that I don't want to forget where I started this business from. This business like most started with just a few tools, a vehicle, and a whole bunch of knowledge on building and repairing wood and chain link fences. I started by placing flyer's on phone poles and my design talent wasn't that great but it sure has improved since the beginning.
Just because the season is slow doesn't mean that the marketing has to. After the next batch is made up the saturating will begin all over again. It just came to my mind that whenever I get out of the truck and someone sees me, the truck has Fix-A-Fence LLC and the phone number all over so I am sure even then the fence company is getting just that much more exposure.
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