Returned today to the stomping grounds that began this fence company by stapling Fix-A-Fence LLC pull tag flyer's up on high foot traffic area phones poles. This is a simple but effective marketing concept. If you have the time and the talent to make a decent designed flyer with all of your business information it is well worth the pennies and time spent.
Publisher has some good tools to use in the flyer category and with clip art the flyer becomes a professional marketing tool in minutes. Cut along the lines to make the tags easily accessible for people to tear off. Make sure you have a decent staple gun and plenty of staples. Find a location near your place of business or where you would like to conduct some business and get started stapling the flyer's you created to all the phone poles in high traffic areas you can find.
There are the community bulletin boards and other businesses that allow this marketing tool to be placed on their bulletin boards. The response may be at a low capacity but still it is a great way to gain company recognition just by having been seen in so many different locations. This is just a very inexpensive way to market your business if you are willing to get out and gain that extra bit of exposure.
One thing I have told myself is that I don't want to forget where I started this business from. This business like most started with just a few tools, a vehicle, and a whole bunch of knowledge on building and repairing wood and chain link fences. I started by placing flyer's on phone poles and my design talent wasn't that great but it sure has improved since the beginning.
Just because the season is slow doesn't mean that the marketing has to. After the next batch is made up the saturating will begin all over again. It just came to my mind that whenever I get out of the truck and someone sees me, the truck has Fix-A-Fence LLC and the phone number all over so I am sure even then the fence company is getting just that much more exposure.
Tuesday, January 31, 2012
Friday, January 27, 2012
Fix-A-Fence LLC and Continuing Education
Last night I took a three hour class on High Impact Marketing as part of my continuing education to be a licensed contractor here in the State of Oregon.
There was a lot of great information that was laid out for a powerful marketing plan and strategy. Currently I have already implemented a lot of what was taught last night. As a matter of fact I believe that I was some sort of value and help to the rest of the class.
One thing for sure is that I need to get hooked up with some sort of networking organization that meets up every week for coffee and a chat about business. Sharing leads and referrals is a big part of growing any kind of business. Just as education is important being around people with like minds is just as important.
As you are well aware the internet is a huge factor in advertising from a soft sale to hard sale. The more trust you can create on the internet the better chances you will have at getting hired and that means getting paid in my book. As a result from my internet marketing, I believe mentioned in an earlier post, that the last several phone calls for estimates have been from Google search.
There are several traditional ways of marketing products, in the past and still today there are businesses that utilize yellow pages, The Oregonian, direct mail, signs and brochures. However with the shift in technology and thanks to the internet we now have at our disposal e-mail campaigns, spark interest with a web site, draw a following to a webinar, write fresh content on a blog such as this one, Facebook is a great social media service, and then there is the all so powerful Youtube videos that really help with the face to face advertising part of the sale, and then don't forget to keep people up to date with a tweet from time to time.
There are plenty more ways to market your product but the main thing is to get started.
There was a lot of great information that was laid out for a powerful marketing plan and strategy. Currently I have already implemented a lot of what was taught last night. As a matter of fact I believe that I was some sort of value and help to the rest of the class.
One thing for sure is that I need to get hooked up with some sort of networking organization that meets up every week for coffee and a chat about business. Sharing leads and referrals is a big part of growing any kind of business. Just as education is important being around people with like minds is just as important.
As you are well aware the internet is a huge factor in advertising from a soft sale to hard sale. The more trust you can create on the internet the better chances you will have at getting hired and that means getting paid in my book. As a result from my internet marketing, I believe mentioned in an earlier post, that the last several phone calls for estimates have been from Google search.
There are several traditional ways of marketing products, in the past and still today there are businesses that utilize yellow pages, The Oregonian, direct mail, signs and brochures. However with the shift in technology and thanks to the internet we now have at our disposal e-mail campaigns, spark interest with a web site, draw a following to a webinar, write fresh content on a blog such as this one, Facebook is a great social media service, and then there is the all so powerful Youtube videos that really help with the face to face advertising part of the sale, and then don't forget to keep people up to date with a tweet from time to time.
There are plenty more ways to market your product but the main thing is to get started.
Tuesday, January 17, 2012
Fix-A-Fence LLC Positions With Google On Four Pages
Moving forward into this year of 2012. The Google advertising campaign has resulted in quite a few phone calls for estimates that have turned into work orders. It has also brought other marketing companies to my phone as well. Just today I received a call from some kind of contractor web site that said he was only going to allow four contractors exclusive positions. He wanted to know if I would be one of them for $150.00 a month? He is not the only person that has called me trying to get me to give in to their method of attraction marketing.
Fix-A-Fence LLC is positioned with Google on four relative pages for fence estimates. That has all been from my own personal efforts. Now other people want me to pay them for something I have already done. Hmmm
As I have mentioned before the winter months are rather slow but this year so far has not been the case. However I would like to invite you to view a dream of mine that has become a sort of reality.
The Turf Byrd's
The Turf Byrd's Blog
I have to keep myself as active as I can even during the busy months. The Turf Byrd's can and eventually will be the next novelty craze since those rocks.
People have asked me why build fence when I have such a great product to sell. Currently Fix-A-Fence LLC makes quite a bit more over the year than The Turf Byrd's have.
The Turf Byrd's craze really hasn't hit full speed yet. I am sure there are a few kinks to get out as with any other venture. The biggest kink has already been unraveled. One step at a time.
Fix-A-Fence LLC is positioned with Google on four relative pages for fence estimates. That has all been from my own personal efforts. Now other people want me to pay them for something I have already done. Hmmm
As I have mentioned before the winter months are rather slow but this year so far has not been the case. However I would like to invite you to view a dream of mine that has become a sort of reality.
The Turf Byrd's
The Turf Byrd's Blog
I have to keep myself as active as I can even during the busy months. The Turf Byrd's can and eventually will be the next novelty craze since those rocks.
People have asked me why build fence when I have such a great product to sell. Currently Fix-A-Fence LLC makes quite a bit more over the year than The Turf Byrd's have.
The Turf Byrd's craze really hasn't hit full speed yet. I am sure there are a few kinks to get out as with any other venture. The biggest kink has already been unraveled. One step at a time.
Monday, January 2, 2012
A New Fence Blog For A New Year
This is the first blog of the new year for Fix-A-Fence LLC. Work has slowed a bit out in the field the phone rings but not as constant as the warmer weathered months. So during these winter slow months I focus my attention on my internet marketing businesses. Like last night for instance I built a new web site to promote my affiliate product from TriVita branded as Nopalea the wellness drink made from Cactus plants right here in America.
Here is the site if you are interested in checking out my internet handy work.
http://mypowerlinewealth.webstarts.com/?r=20120102012829
Sort of a long URL but what can I say for free. When I am ready to spend some money the URL will be shorter and it may even be a different name. I like trying to capture the audience and not lead them all over this internet dessert.
Last year Fix-A-Fence LLC has positioned itself with Google on four front pages ranking from 1st on the page to 5th and 6th positions on the pages of the category fence estimates Portland, OR. Categories such as free, wood, chain link and just plain fence estimates. I have learned quite a bit about how to position my company to get the phone call first before the larger fence companies in the Portland, OR and surrounding areas. For instance the last three out of four calls have been from as a result of Google searches.
Soon I will be using and applying the same tactics I have used to position Fix-A-Fence LLC on Google to my businesses on the internet. If there is anything I have gained from all of this knowledge is how to achieve a web presence. Some people say to me know I wish I could do that or how did you do that? I tell them it took me work and hustle. I show them how and it just boggles their mind at what I know. It kind of boggles my own when I stop to think for a second where I was a year ago, but that's all. Because my mind just keeps moving forward.
So until the next blog, stay safe - keep smiling and don't let anything rain on your parade.
Here is the site if you are interested in checking out my internet handy work.
http://mypowerlinewealth.webstarts.com/?r=20120102012829
Sort of a long URL but what can I say for free. When I am ready to spend some money the URL will be shorter and it may even be a different name. I like trying to capture the audience and not lead them all over this internet dessert.
Last year Fix-A-Fence LLC has positioned itself with Google on four front pages ranking from 1st on the page to 5th and 6th positions on the pages of the category fence estimates Portland, OR. Categories such as free, wood, chain link and just plain fence estimates. I have learned quite a bit about how to position my company to get the phone call first before the larger fence companies in the Portland, OR and surrounding areas. For instance the last three out of four calls have been from as a result of Google searches.
Soon I will be using and applying the same tactics I have used to position Fix-A-Fence LLC on Google to my businesses on the internet. If there is anything I have gained from all of this knowledge is how to achieve a web presence. Some people say to me know I wish I could do that or how did you do that? I tell them it took me work and hustle. I show them how and it just boggles their mind at what I know. It kind of boggles my own when I stop to think for a second where I was a year ago, but that's all. Because my mind just keeps moving forward.
So until the next blog, stay safe - keep smiling and don't let anything rain on your parade.
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