One valuable take away from the continuing education class is value proposition. Being a specialty contractor options for opportunity are limited to one other related field trade.
So because I like to think I am good at formatting my own marketing materials I have created a Thank You card for customers. I am thinking about going one step further and making a bunch of t-shirts with the Fix-A-Fence LLC logo and give them to customers as a thank you gift. Then when things get really good here at Fix-A-Fence LLC I have already thought about coffee mugs with the logo and a few pictures of fence. If I really had the man power then the mugs would be personalized with the customers fence pictures.
Another valuable take away is graphing the companies gross profit margin. Where can I cut costs to improve the bottom line while keeping quality a high standard and pricing competitive and effective? This is just one of the many questions I will be asking myself as the days go by.
Posting and blogging are two of the biggest advertising features that can help any business if done on a consistent enough basis. That's how I have got the kind of stats I have gotten so far is by consistently posting and blogging. Of course there is the video campaign too.
They all play a major roll in today's market place on the internet. Especially when you only have three to five seconds to capture the attention of your target. Things to remember are make the subject line compelling with emotion and to capitalize each letter of every word even if the word is If. People really don't like to be shouted at and that is what you do when you capitalize every letter of every word. So set a web presence with little stuff like this.
So until next time keep smiling and dreaming big because all things are possible for those who believe.
Tuesday, February 21, 2012
Tuesday, February 14, 2012
Fix-A-Fence LLC Filling The Funnel
Amazingly even through all the rain after the tear tag flyer campaign Fix-A-Fence LLC has received three phone calls for estimates. Only time will tell when one will fall through the funnel. The main thing here is to keep the hopper full. So I have been trying to keep the estimates coming in.
Today was a baseball field repair estimate. Apparently some kids have broken off fence posts and have damaged the chain link. However it begins with preparation, I feel that if whoever installed the baseball field fence would have used some heavier duty posts and chain link mesh then the damage would have been less than or have lasted a bit longer then it has. This diamond isn't that old.
This estimate came from when working on another project. A guy came up to me and asked me if I would be willing to go out to this high school and give him a repair estimate on the little leagues baseball field. There is five posts that have been broken or bent and the chain link is of 11-1/2 ga. really cheap stuff and shouldn't be used for a baseball field. Just like all the line posts for the fence are all 1-5/8" tubing. This type of post shouldn't be used for a six foot high fence, especially for a baseball field. Somebody was saving some money!
The estimate here involves more than just the small repair, as the little league superintendent wanted an estimate to remove and replace all of the 11-1/2 ga. chain link. This amounts to around 350' and he also threw in to remove and replace every other line post with a heavier duty post in the same circumference.
Gotta like these kinds of estimates, now to get it to fall through the funnel.
God will provide, it is all a matter of trust. Faith is the evidence of things unseen. That's how Fix-A-Fence LLC was formed, on faith.
The next blog will be on profitability and value of the business. Through the continuing education process I will be blogging on the things I have learned and the things I have implemented from what I have learned. So until the next blog stay strong and keep believing in faith.
Today was a baseball field repair estimate. Apparently some kids have broken off fence posts and have damaged the chain link. However it begins with preparation, I feel that if whoever installed the baseball field fence would have used some heavier duty posts and chain link mesh then the damage would have been less than or have lasted a bit longer then it has. This diamond isn't that old.
This estimate came from when working on another project. A guy came up to me and asked me if I would be willing to go out to this high school and give him a repair estimate on the little leagues baseball field. There is five posts that have been broken or bent and the chain link is of 11-1/2 ga. really cheap stuff and shouldn't be used for a baseball field. Just like all the line posts for the fence are all 1-5/8" tubing. This type of post shouldn't be used for a six foot high fence, especially for a baseball field. Somebody was saving some money!
The estimate here involves more than just the small repair, as the little league superintendent wanted an estimate to remove and replace all of the 11-1/2 ga. chain link. This amounts to around 350' and he also threw in to remove and replace every other line post with a heavier duty post in the same circumference.
Gotta like these kinds of estimates, now to get it to fall through the funnel.
God will provide, it is all a matter of trust. Faith is the evidence of things unseen. That's how Fix-A-Fence LLC was formed, on faith.
The next blog will be on profitability and value of the business. Through the continuing education process I will be blogging on the things I have learned and the things I have implemented from what I have learned. So until the next blog stay strong and keep believing in faith.
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