Thursday, October 20, 2011

Target Marketing In Today's Fence Marketplace

One thing for sure is that the internet is not the only source for advertising in today's market place.

Today I received a call for a estimate from an advertisement that I put up on the bulletin board at the place I bank with. Kind of nice that they let members do that sort of stuff. And it is because of that reason that I have an estimate scheduled now.

Every estimate is a potential job that is swirling around in the sales funnel. Right now there isn't that many swirling around so chance of this one coming down the tube is pretty good. I will take a sharpened pencil with me.

So may I suggest if you have not already done so is to create a advertising flyer with tears off strips that have your company name and telephone number on it and ask to pin them up on the bulletin boards that you do business with. Word of mouth is a very powerful way of doing business.

Another way of advertising is target marketing. For instance I know that the weather is a factor when it comes to fences so when I am driving around in the neighborhoods I see fence damage I stop and put a door hanging advertisement on either the fence or the door to the fence of the property owner. I have gotten lots of estimates and jobs that way.

I have often told people I will pick shit with the chickens to stay in business and fortunately business has not come to that, however it has come to me creating and starting up http://theturfbyrds.com/ business. Of course this hasn't taken off yet but the sales have begun. Again by word of mouth currently and the web site out here in internet cyberspace. Visit the web site and place your order for a Turf Byrd.

Saturday, October 15, 2011

Post - Post - and Re-Post

I believe that what ever business you are in the only way to get the phone to ring is consistency. Post - Post - and Re-Post that should be a daily ritual and should only be taking the experienced internet ad posting agent about 5-10 minutes per actual post. Unless they have some sort of software that mixes up the words so that the posts seem new.

I believe in hard work and raw material. That way there is something fresh and new every time I write. Just because the fence industry has a tendency to slow down during the winter months doesn't mean that I should slow down on posting my ads. There are those fence repairs that are needed during the icy and windy weather. What if a tree gets blown down and takes out the fence, it needs to be repaired. What if a car slides off the road and takes out 30-40 feet of some chain link fence somewhere, then that needs repaired.

I believe in doing whatever it takes to keep the ball rolling through out the year. Just because the phone doesn't ring doesn't mean that I don't have anything to do either. I do believe in free enterprise and that is why I have other businesses besides the fence company.

Here is a company that has been formed and is creating sales. www.theturfbyrds.com

Also my wife and I are a part of the Enagic family which we are customers that refer people back to their company to purchase water purification machines. Mainly the Level-Luk SD-501 which produces 9.5 pH alkaline water and other pH levels as well but I prefer the good stuff. Because there is no disease that can thrive in an alkaline body. So if my body is an alkaline base then I shouldn't get sick. I have read that my body should be at a 70% to 30% ratio of alkaline and acid.

One thing I do know is this that if our bodies are supposed to be at a 7.0pH on the chart and the designer bottled water is at a 4.0pH on the chart I sure don't have to purchase bottled water at the store anymore. I can just go right over to my kitchen sink and turn the machine on and then turn on the faucet and be drinking clean healthy 9.5pH alkaline drinking water in just seconds. I'm not just pulling this stuff out of my ass there have been studies that prove this alkaline water stuff. Do a little research for yourself. Google the word acidosis. That has nothing to do with the water I drink and everything about having an alkaline based body. The water I drink is just a clean healthy benefit I have in my house and home office.

My point is to stay busy even during the off season because it may just make that phone of yours ring when you least expect it to. That's what happens with me and then it seems as though the phone always rings when I either have something in my hands or I have to go piss. Have you ever answered the phone while you are standing over the toilet pissing and on the other end happens to be a potential customer? It happens I'd rather be sitting down when that happens than standing up because it doesn't make as much noise.

Enough about that and more about posting another time, I'm not sure if I can blog standing up.